![]() ![]() Mark then asked for “some insights not into what you think but how you think. Kat hit a chord about speaking to international audiences – and Mark leverages this time with an opportunity to ask Kat to demonstrate how she rallies her employees – which she did brilliantly! (this was also a ploy to get her some “main-stage time” without allocating a specific time on the program.)ġ0. The next question was directed to each of the panelists: “You use expert speakers, consultants, perhaps at different levels in your organization, coaches, and I’d like to hear from each of you what are the deal makers and the deal breakers? What do you look for…and the kind of things that when you see them, you say, “They won’t be on our stage.” BTW, this is the question the audience most wants to hear….and he makes sure he gets an answer from each panelist.ĩ. Notice: All of these starter questions were targeted to a specific panelist to give a unique point of view that they were well-qualified to talk about.Ĩ. standing up for meetings saying that “people are our biggest and most important asset.” Mark then probes deeper by asking, “Give us a little bit of ammunition so we can talk about it with our clients.” We also had a change of visuals and format which kept the audience engaged! Hart went to bat for the meetings industry, and after Mark introduces G.J., he shows a 75 second video clip of G.J. There’s no pretense.” Yet another reason why we need to listen closely.ħ. They are nice people, easy to get along with. Hart, Mark lobbed a compliment to the panelists saying that they are “good folk. His specific question to Steve was, “What’s the process you use…to go about illustrating important points ?” The follow-up question was, “How to best teach people that are obviously already well informed, how to share ideas so they get better?” All questions that we wrestle with as professional speakers.Ħ. In this introduction, Mark quickly summarized Steve’s accolades and then called him “an underachiever!” The audience laughed….and then Mark did a humorous riff on a few words that Steve used during his presentation (prognosticator, economist and accountant). Next up was Steve Forbes whom we had heard earlier in the day. I get to know her better through a few more probing questions by Mark.ĥ. He starts with Kat Cole and gave a brief summary of her rags to riches story asking, “What would you most contribute your success to date to?” Kat has obviously been given this question ahead of time and gives a well-though out, concise tripartite answer. Mark then made an observation/joke that connected the panelists and set the tone for the discussion: “As I was preparing for this program, I just finished lunch at California Pizza Kitchen, where I eat every week….I had grabbed a Cinnabon, which is my favorite dessert…as I was reading my Forbes magazine which I’ve subscribed to since I was twelve, and I remember thinking, how can I begin this panel without seeming patronizing?” Which got huge laugh from the audience! Morever, it kept the panelists from feeling like they had to hawk their products – because Mark just did it for them!Ĥ. “All three of these panelists have proven over time their ability to deliver results.” He states the case as to why we, as the audience should listen in on the conversation.ģ. He started with a welcome comment (2 minutes) that did two things: 1) why the audience should care and “be excited” and 2) why these panelists were chosen. He took his assignment seriously, taking us on a journey to get to know, connect with and learn from each panelist.Ģ. The moderator, Mark Sanborn, is a consummate facilitator. ![]() So what made it so good? Here’s my take on it:ġ. ![]() (Disclaimer: at the NSA Convention, you really have to “not do well” to not receive a standing “O”). It was, indeed, a powerful panel that received a standing ovation. The panel was moderated by Mark Sanborn, CSP, CPAE. Hart, Executive Chairman, CEO and President, California Pizza Kitchen. ![]() Back in July, I had the good fortune to witness the Executive Exchange Panel with Steve Forbes, Chairman and Editor in Chief, Forbes Media, Kat Cole, CEO of Cinnabon, Inc. ![]()
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